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Are you a JOYMAKER?

You don't have to be loud, funny, or performative. You just have to choose to elevate the people around you. Joymakers believe…

Joy is medicine that multiplies when shared.

NO, I KEEP MY JOY TO MYSELF

Local Joymaker Communities

How to Start a Joymaker Club

If you want to become a better Joymaker, one of the best things you can do is surround yourself with people who are trying to do the same thing.

A Joymaker Club is a small, committed community of group leaders, facilitators, and community builders who meet every month to help each other become more courageous, capable, and impactful Joymakers.

The heart of the club is simple: meet in person once a month for two hours. Reflect honestly. Coach each other. Set goals. Then go practice Joymaking in the real world.

What is Joymaking?

Joymaking is the practice of expanding your ability to create joy for other people. It includes three core competencies:

Self-Activation

Developing the vitality, courage, and mindset needed to show up fully.

Relational Activation

Helping individuals feel safe, seen, appreciated, and free to express themselves.

Group Activation

Bringing groups to life through participation, connection, play, leadership, and shared experience.

The ultimate goal of Joymaking is not simply personal growth. It is expanding your capacity to positively impact other people.

What is a Joymaker Club?

A Joymaker Club is a supportive environment for mutual coaching, self-improvement, accountability, friendship, leadership development, and community impact.

It exists to help Joymakers:

  • become better group leaders
  • become more courageous
  • learn from their successes and failures
  • stay accountable to practicing Joymaking
  • encourage each other
  • exchange leadership wisdom
  • create real behavior change
  • expand their positive impact in the world

The monthly gathering is the foundation of the club. Clubs can also attend events together, organize Joymaking experiences, visit retirement homes, go dancing, host gatherings, or collaborate on community projects. But they don't have to. If your club does one thing extremely well, make the monthly meeting extraordinary.

Who should join?

Joymaker Clubs are designed for people who are actively trying to create joy for others. Members should be practicing Group Activation in some form. They might be:

facilitatorscommunity buildersmanagersevent hostsretreat leaderseducatorscoachesorganizerspeople who regularly bring groups of humans together

You don't need to be a professional facilitator or lead groups every week. But Joymaking should be something you're actively practicing in your life.

The commitment

Joymaker Clubs are intentionally small and committed. If someone cannot consistently prioritize the monthly meeting, they probably shouldn't join.

Life happens. Missing an occasional meeting is normal. But members should treat the gathering as something worth rearranging their schedules for.

If someone repeatedly misses meetings without communicating with the City Captains, the Captains should remove them from the club.

Club size

A Joymaker Club can start with just four people total, including the two City Captains.

The maximum recommended size is 20 members.

There can be as many Joymaker Clubs in a city as people want to create.

How to start a Joymaker Club

1

Meet with the Joymaking Board Chair

Before starting an official Joymaker Club, meet with the Chair of the Joymaking organization. This is partly an interview and partly an orientation. You'll talk about:

  • whether you have the bandwidth to lead a club
  • how much time the role requires
  • what City Captains are responsible for
  • whether the model is a good fit for you
  • what is expected from an official Joymaker Club
2

Find your co-Captain

Every Joymaker Club should have two City Captains. Don't start alone. Look for somebody who is as passionate about Joymaking and self-improvement as you are. Ideally, both Captains already have some experience bringing groups together.

Choose someone you trust to:

  • show up consistently
  • take responsibility
  • facilitate conversations
  • care about the quality of the community
  • challenge people while encouraging them
  • practice Joymaking themselves
3

Recruit your first members

You only need four committed people to begin. Personal invitations are usually the best place to start. Try:

Invite people personally

Think of facilitators, organizers, community builders, and group leaders you respect and tell them why you think they'd contribute to the club.

Invite people from your communities

Look at people already attending or leading gatherings, workshops, community events, or Joymaking experiences.

Post publicly

Share that you're starting a small, application-based Joymaker Club for local group leaders who want to develop their Joymaking skills.

Quality matters more than quantity. You are not trying to build the largest WhatsApp group in your city. You're building a room people don't want to miss.

What City Captains do

The two City Captains are responsible for protecting the quality of the club. Together, they:

  • facilitate the monthly meeting
  • find the meeting location
  • manage the WhatsApp group
  • create the local membership application
  • review membership applications
  • approve new members
  • decide who has access to the group
  • approve guests
  • maintain the culture of the club

City Captains should use authoritative facilitation when necessary. A great Joymaker Club is warm and playful, but it isn't directionless. Keep conversations useful. Interrupt rambling when necessary. Protect people's time. Help everyone participate.

Membership and guests

Joymaker Clubs are application-based. City Captains decide who joins their local club.

Someone interested in visiting a club as a guest should:

  1. 1.Contact the local City Captains.
  2. 2.Receive approval from the local club.

Guests can participate fully in the meeting. A guest can celebrate wins, share confessions, participate in coaching, set a goal, join the oath, and experience the club exactly as members do.

Cost

We recommend keeping Joymaker Clubs free. If the club has legitimate costs, such as renting a venue or providing something to members, City Captains can decide how those costs are shared.

Keep it simple. The value should come from the humans in the room rather than an elaborate event production.

Where to meet

A member's home is usually ideal. Look for somewhere:

  • quiet
  • private
  • comfortable
  • easy to talk in
  • free from unnecessary distractions

Tea and simple beverages are great. Food generally isn't necessary and can distract from the meeting.

Phones should be put away during the gathering. For two hours, give each other your full attention.

The Monthly Joymaker Meeting

Recommended length: 2 hours

The structure below gives the gathering enough consistency to become a ritual while leaving City Captains room to adapt it.

1

Arrive

Allow people to arrive. Welcome each other warmly and settle into the room. Then call the meeting to begin.

Hugging meditation — 1 minute

Come together and begin by connecting physically and slowing down.

Gratitude meditation — 4 minutes

Shift attention toward what is already good. Become present to the people, opportunities, experiences, and relationships you're grateful for.

2

Welcome new members

If someone is joining for the first time, give them a moment to introduce themselves. Invite them to share one of their greatest pieces of Joymaking wisdom and one of their favorite memories of creating joy for others. This immediately allows the group to learn from them rather than treating them as an outsider who needs to prove themselves.

3

Celebrations

5 minutes

Celebrate Joymaking wins from the previous month.

  • a gathering you led
  • a social risk you took
  • an incredible conversation
  • a moment when you brought a group to life
  • a breakthrough in your own vitality
  • something you did differently as a leader
  • an act of Self-Activation
  • an act of Relational Activation
  • an act of Group Activation

Notice what is working. Make progress visible.

4

Confessions

5 minutes

Now share where you fell short.

  • Where did you hesitate?
  • Where did you flop?
  • Where did you avoid taking the lead?
  • Where did you fail to invest in your own vitality?
  • Where did you know what good Joymaking looked like and choose not to do it?

Confessions aren't about shame. They're about making failure normal enough that we can learn from it. When people can speak openly about where they struggled, failure loses some of its power.

5

Mutual coaching and teaching

30–40 minutes

Break into groups of three. Each person gets time to talk about their month.

  • what you've been practicing
  • what you've learned
  • what worked
  • what didn't
  • where you're struggling
  • what you're trying to become better at

The other two people listen, ask questions, teach from their own experience, and offer advice. Approach each other with curiosity. The goal isn't to prove how smart you are. Try to give the other people in your group as much value as possible. Help each other rise.

6

Return to the big group

Come back together. Share important lessons from the small groups, insights worth giving to everyone, ideas that emerged, and questions the whole group could explore. This can become the least structured part of the meeting — let the conversation evolve when something valuable emerges. City Captains should still facilitate actively: protect the group from rambling and keep the discussion relevant to becoming better Joymakers. Before moving on, invite people to appreciate someone from their small group who helped them.

7

Set your monthly Joymaking goal

Everyone chooses a concrete goal for the next month. Your goal should connect to Joymaking in the real world.

Self-Activation

  • improving sleep so you can bring more energy into your interactions
  • exercising consistently
  • developing greater social courage

Relational Activation

  • initiating more meaningful conversations
  • practicing appreciation
  • becoming more attentive
  • connecting with people you've been avoiding

Group Activation

  • hosting an event
  • facilitating a gathering
  • trying a new activity with a group
  • taking more leadership
  • experimenting with a new facilitation skill

The goal isn't personal improvement for its own sake. Ask: How will becoming better at this increase my capacity to create joy for others? Post your goal in the club's WhatsApp group.

8

Closing ceremony

Before leaving, make gratitude explicit. Share something you appreciated about the meeting or somebody in the room. Who helped you? Who inspired you? What are you leaving with? Say it out loud.

Inspirations and appreciations

Share what you appreciated about the meeting or somebody in the room.

The Joymaker oath

End together. Gather the group and have someone improvise a playful oath for everyone to repeat. It doesn't have to be the same every month. Make it ridiculous. Make it sincere. Make it memorable. Then go back into the world and practice.

Between meetings

The club continues quietly throughout the month. Use the WhatsApp group primarily for accountability. Members can post:

  • their monthly Joymaking goal
  • photos or videos showing progress
  • updates when they follow through
  • celebrations
  • invitations to physical events they're hosting or attending

The WhatsApp group supports the club. It does not replace it. The in-person meeting remains the center of the community.

Club culture

Joymaker Clubs should feel unusually alive while still being useful. A few principles help protect that culture:

Show up

Consistency creates trust.

Participate fully

Don't come just to observe.

Put your phone away

Give the room your attention.

Practice what you discuss

Joymaking happens outside the meeting.

Celebrate experimentation

Courage and learning matter more than flawless performance.

Give generously

Help other members become better Joymakers.

Stay curious

Ask before assuming.

Don't dominate the room

Make space for other voices.

Protect the purpose

Keep the conversation connected to Joymaking, leadership, behavior change, and impact.

Bring things to life

This is a Joymaker Club. It should actually contain joy.

What does a successful Joymaker Club look like?

Success isn't having hundreds of names on a membership list. It's having people who actually show up. A great Joymaker Club becomes a meeting its members genuinely value and prioritize.

Over time, members should:

  • become more courageous
  • follow through on more of their intentions
  • become stronger group leaders
  • experiment more
  • learn from their failures faster
  • invest more seriously in their ability to create joy
  • lead better gatherings and experiences
  • increase their positive impact on the people around them

The club should produce real behavior change. Month after month, its members should become more capable of bringing people and groups to life.

You don't need a huge movement to begin.

You need four people. Find your co-Captain. Find two more Joymakers. Put a date on the calendar. And start.

Or attend a Club as a guest first.